Media technologies for business include all the tools and systems that permit the production distribution, consumption and distribution of digital content today in a digital-first society. They include everything from streaming platforms to cloud computing, social media management tools to predictive analytics. Integrated media technology (IMT) helps businesses streamline complicated tasks, improves the customer service, and creates tangible business results.

The development of new media technologies such as social media, streaming platforms and immersive experiences have revolutionized the traditional business model and fueled the growth in the media industry. Media technologies may not have created the world village that Marshall McLuhan envisioned however, they continue to change the way we think about spatial and social relationships.

Streaming platforms enable users to access content on the internet. This cuts down on costs and time-to-market for broadcasters and opens up new revenue opportunities. Streaming also allows for greater flexibility in the ways and places viewers consume media and predictive analytics can improve the user experience, resulting in higher retention rates.

As more media companies move to membership-based or subscription-based business models, they will require sophisticated solutions that support the entire customer lifecycle including seamless sign-up flows and flexible payment options. They also need data-driven retention strategies. Subscription management software can provide solutions that help with subscriber acquisition, streamlined billing, automated web dunning workflows, unified customer communications, and advanced analytics.

For small- and medium-sized companies, integrating these innovative media technologies can be difficult. A partnership with an on-premise media provider could be a game changer since these providers provide unified and seamlessly integrated solutions that enable small businesses to deliver a truly multichannel experience.